SEO News

Tracking Device

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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and more. Note: In addition, you can check out Groupon’s article on building a...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Due to tracking limitations, cross-device targeting represents the opportunity with the most grey area of the three here. An inherent shift is happening and marketers should begin to adjust their mindsets from simply targeting search keywords or...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. By simply appending Facebook's tracking pixel, you can now segment website visitors...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Additionally, 1-800-FLOWERS.com used the new AdWords feature that estimates cross-device conversions (estimated cross-device conversions is one component of “estimated total conversions”) to uncover a 7 percent increase in overall conversions when...