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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. Due to tracking limitations, cross-device targeting...

  2. Google Pays $17 Million to Settle Apple Safari User Tracking Case

    Installing these cookies allows Google to gather information on users' browsing habits by tracking their movements across the web, so it can serve them more relevant adverts. The issue came to light in February 2012 after it was revealed that...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Tracking has evolved from dropping cookies for browser-side session tracking, Google is moving to server-side. Auto-Event Tracking for GTM (Google Tag Manager) Doing so enables Google Analytics to provide multi-device tracking – demonstrating...

  4. Pros & Cons of the Top Mobile App Tracking Methods

    The app store has already started to reject apps because they are using first party cookies for tracking. Cookies on a mobile device are the equivalent of their counterparts in desktop browsers, though they are more limited by default mobile device...

  5. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    The link in the top paragraph will only opt users out of cookies. By tracking the purchases of more than 100 million households at 1,200 brick-and-mortar retailers. Facebook has announced a new partnership with market analytics firm Datalogix...

  6. 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

    Don't stoop to compromising visitor and customer privacy through shady tracking technologies, such as the now notorious “Flash cookies. Do the most to protect your ability to collect anonymous user data by enabling first-party cookies for web...