You're already collecting cookies from consumers who are coming from paid and organic search, and also from social and display. Without clear strategies internally, and some type of centralized tracking, it's really hard for any brand to know what...
On the web analytics side you typically track by sessions and it's mainly done through cookies and JavaScript; whereas, with mobile app analytics the general setup might be similar, but much more intricate implementation is required.
This is because Universal Analytics uses the new Measurement Protocol, which does not rely on the standard Google Analytics tracking IDs and cookies that have been used in the past. For now, you need to create a new property in your account and add...
The app store has already started to reject apps because they are using first party cookies for tracking. Cookies on a mobile device are the equivalent of their counterparts in desktop browsers, though they are more limited by default mobile device...
Because pixels, in conjunction with cookies, allow us to gather data on a particular user, they make it possible to target ads to the people who are most likely to be impacted by them. Even though pixels do all of their tracking while keeping users...
Google has filed a motion to dismiss saying now, as before, that any the cookies it used didn't collect personal information. Google has already admitted to tracking Safari users, saying that it was a bug and an error and should not have happened.
The link in the top paragraph will only opt users out of cookies. By tracking the purchases of more than 100 million households at 1,200 brick-and-mortar retailers. Facebook has announced a new partnership with market analytics firm Datalogix...
Google has already been hit with a $22.5 million fine this year from the FTC to settle charges that the company misled users about the company's use of behaviour-tracking cookies in Apple's Safari web browser.
Don't stoop to compromising visitor and customer privacy through shady tracking technologies, such as the now notorious “Flash cookies. Do the most to protect your ability to collect anonymous user data by enabling first-party cookies for web...
Google also agreed to pay a $22.5 million fine to settle charges that the company misled users about the company's use of behavior-tracking cookies in August. The fine was issued by the FTC, which claimed Safari web browser users were served with...
We have now changed that page and taken steps to remove the ad cookies, which collected no personal information, from Apple's browsers. Google is set to pay a $22.5 million fine in relation to the discovery that it bypassed the privacy settings in...
Evidon monitored tracking cookies using their Ghostery browser plug-in and analyzed the data collected to compile a list of the 25 companies tracking users most. More alarming for users are the advertisers using tracking cookies to retarget consumers.
The first thing to do is audit the cookies, tags and tracking technologies used on site - including those set through tag containers. The ICO guidance states that if your visitors "understand that their actions will result in cookies being set" and...
The lawsuit, filed in the Northern California District Court, alleged that the company knowingly infringed on user privacy when it used browser cookies to track activity. The privacy issue first came to light in September of last year when...
Cookies are used to tag the user. Raehsler’s presentation is coherently divided into best practices and optimization strategies for keywords, budgets/bids, ads, targeting, retargeting, and tracking. You can take advantage of a multitude of tools...
It’s not clear from the results of this survey whether users are uncomfortable with search engines tracking them signed out through cookies or signed in through social activity. Even if you sign out of Google, for example, stored cookies still...
The W3C Tracking Protection Working Group is trying to establish standard definitions and policies around cookies and user tracking. Combine that with the way cookies work. Put simply, once the first cookie is set, Safari allowed additional cookies...
The issue is particularly interesting from a UK and European perspective as it comes weeks before the so-called Cookie Law comes in to force in May, which will force firms to obtain the consent of users before deploying cookies on browsers.
The third party cookie set by Google had a life span, as cookies do; after 12 to 24 hours, it was to die off and stop tracking. At that time, though, who could have predicted that Facebook’s Open Graph might mean a user’s interaction with one site...
Stanford researcher Jonathan Mayer discovered that Google and three other companies had “tricked” Safari into believing visitors had interacted with the page and therefore allowing third-party cookies.
