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Tracking Cookie

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  1. 9 Ways to Prepare for a Future Without Cookie Tracking

    From a digital practitioner standpoint “do not track” is the least of my worries but upcoming news about Microsoft and Google pursuing cookie-less tracking capabilities indicates to me that education on how digital information is collected and...

  2. What is Mobile App Attribution & Why is it Important?

    This problem doesn't really exist in the online advertising world because there is already a solution: cookie-based tracking. Using one technology that has the ability to track and attribute all sources of your paid media – and also supporting...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Cookie Tracking (could be deprecated soon) Cookie tracking sets a first party cookie in Safari on iOS. Also, cookie data is lost anytime either the browser cache or HTML5 local cache is cleared. Cons: A hashed MAC address is no better than a UDID...

  4. Cookie Crunch: Complying with the EU ePrivacy Directive in the UK

    Many sites have done this by adding an information bar across the top of the page or a link in the footer to a "cookie policy". Suffice to say there is a long Directive which, distilled down, requires brands to get "consent" – that's a word that...

  5. Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

    The issue is particularly interesting from a UK and European perspective as it comes weeks before the so-called Cookie Law comes in to force in May, which will force firms to obtain the consent of users before deploying cookies on browsers.

  6. Microsoft Snipes (Only) at Google Over Browser Settings Circumvention Controversy

    It’s entirely possible Microsoft wasn’t aware of Cranor’s post, which names Facebook as another of the thousands of companies who take advantage of a bug in IE9 to get around cookie settings. So P3P:CP="BOGUS CP" allows a company to circumvent IE...

  7. New Google Privacy Policy Combines User Data From All Google Services

    Google also won't "combine DoubleClick cookie information with personally identifiable information unless we have your opt-in consent. Even if the company believes that tracking users across all platforms improves their services, consumers should...