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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Identify custom data that might need to be captured in addition to what GA tracks out-of-the...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    By adding one line of code to your Google Analytics snippet, you could fire off an event to GA after a certain amount of time elapsed. Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is...

  3. Google Pays $17 Million to Settle Apple Safari User Tracking Case

    Google has also agreed not to deploy similar code in future unless necessary to “detect, prevent or otherwise address fraud, security or technical issues,” and to improve the information given to users about how it serves adverts to their browsers.

  4. Twitter Speak From @ to Z – Terms & Definitions

    You simply take that code and put it right into your article. Below shows the code you get when you click "embed. It offers tracking metrics to help you know how many people are clicking your link. But if you're new to Twitter, you'll quickly...

  5. Demographics and Interests: Coming to a Google Analytics Profile Near You

    Above, you can see a note stating you’re required to make a small change to your tracking code. The code changes are fairly straightforward; we just need to replace one line of the script. It does take an edit to the tracking script, so dependent...