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Tracking Analytics Team

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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. Ultimately, this lack of tracking cost me thousands of dollars in profit.

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our website...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. However, upon review, we didn't discover any issues with our tracking. Are There Any Tracking Issues? When I see an issue impact numerous campaigns at once, a great place to start is looking at your website...

  4. 8 Tips for Building Your Internal Content Marketing Strategy

    Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. How many people are on your team? If you have a small internal content team tasked with...