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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    The Reality: Content, Page and Analytics Integration now are King and Key Strategy They changed the way that they work and now look to innovative ways to integrate analytics data to restore visibility no longer available with secure search.

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Search & Social Google Analytics Advanced Segments Let's start with a refresher about what has changed and then explore 10 Google Analytics advanced segments that reveal search and social ROI. Here are 10 Google Analytics advanced segments...

  3. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    If using Google Analytics, from Dashboard click Acquisition > Adwords > Destination URLs. So the search behavior associated with the demographics using outdated browsers is what we see coming from Google in analytics packages like Google Analytics.

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Doing so enables Google Analytics to provide multi-device tracking – demonstrating whether the visitor that came via PC also visited by way of mobile device, and providing data reflecting visitor behavior.

  5. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Google is focused on enhancing social media statistics in their Analytics product, so this is a great way to track your Pinterest marketing activity. Yet most marketers are flying blind when it comes to Pinterest; they either don't know about or...