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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. While the platform looks like another social analytics platform, it actually...

  2. Why Content Marketing is a Definitive Method for Success in 2014

    If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or with the help of Google Analytics. Rather than creating content and simply hoping that your customers will be attracted to it, we've begun to...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    The Reality: Content, Page and Analytics Integration now are King and Key Strategy They changed the way that they work and now look to innovative ways to integrate analytics data to restore visibility no longer available with secure search.

  4. 8 Tips for Building Your Internal Content Marketing Strategy

    Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. This person should also be the one tracking the metrics behind the organization's content...

  5. Black Friday Mobile Sales & Thanksgiving Day Shopping Both Up: Google, IBM

    Thanksgiving Day saw more online sales than last year, according to IBM’s Digital Analytics Benchmark report for Black Friday 2013. IBM took Black Friday location data a step further, to show at least one of the cities that Yahoo was tracking – Los...