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Tracking Analytics Event

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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more specific custom event tracking. More effort may be needed using other analytics packages or configurations.

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Now we need a tracking tag to communicate with Google Analytics so the event can be captured in our reporting. Now populate the event tracking parameters, which should be familiar if you've previously used event tracking in Google Analytics.

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    This is a great way to track a hashtag or keyword for a campaign or event. If you signup you can get a three-day free trial, which may be adequate for an event or snapshot view of a campaign. Google Analytics does a nice job tracking the number of...

  4. The Role of #Hashtags in Social Media and Search

    Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event. If you're using a hashtag for a specific event, be sure to...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Auto-Event Tracking for GTM (Google Tag Manager) Doing so enables Google Analytics to provide multi-device tracking – demonstrating whether the visitor that came via PC also visited by way of mobile device, and providing data reflecting visitor...

  6. Google Analytics Adds Mobile Capabilities to Tag Manager

    There are also a myriad of third-party tracking event functionality that can be taken advantage of using the "custom" tag. From social sharing buttons to analytics tracking code and everywhere in between, Google Tag Manager helped you organize them...

  7. What is Mobile App Attribution & Why is it Important?

    An event can be an app install, repeat app launch, level completion, in app purchase, etc. In this analytics system you'll be able to see how many visitors were attributed to each source and also what their additional engagement is with my entire...