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Tracking Analytics Code

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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When turning the functionality on in your Google Analytics account, you will also find links to Google's guides for classic and Universal tracking code updates. To get this data, you need to implement a slight tweak to your Google Analytics code if...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can we include our own website analytics code on [VENDOR NAME]'s pages? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can [VENDOR NAME] import local relevant data into its interface from our website...

  3. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...

  4. Conquering Content Marketing, Step 5: Measurement

    For the 'Top Influencers' include a promo code for a free pair of jeans. According to Marketing Sherpa's 2013 analytics research, 96 percent of markets have analytics data setup on their campaigns. You have to experiment to find out what works, and...