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Tracking Analytics

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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. However, upon review, we didn't discover any issues with our tracking. Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics. In its recent survey, BrightEdge asked marketers about the shift from tracking keywords to tracking pages.

  3. 26 Free Must-Have Tools for PPC Success

    Google Analytics Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. Excellent Analytics Plugin for Excel Use this plugin to pull Google Analytics data into Excel...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Starting with Google Analytics to Gather the Facts Google Analytics will tell you what people are doing, but it can’t always tell you why they’re doing it. Keep the content and layouts of your most popular segments in mind as you’re looking at...

  5. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Now we need a tracking tag to communicate with Google Analytics so the event can be captured in our reporting. Now populate the event tracking parameters, which should be familiar if you've previously used event tracking in Google Analytics.