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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Are You Tracking Data and Making Improvements? Tracking data and making improvements as needed is crucial to a successful long-term SEO strategy. Have You Set Realistic Goals? Setting unrealistic goals for your SEO campaign, such as dominating...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    While the direct impact on SEO is very low, these metrics are worth tracking as they can help with outreach campaigns and online promotions.minutes A few simple mini-deep dives at specific times throughout the year can dramatically benefit your...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Developing, tracking, and reporting KPIs in addition to links is essential to show value and position yourself for similar endeavors in the future. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Are you using call-tracking software? How Does Call Tracking Work? There are two common types of call tracking options: If a large percentage of your website sales happen over the phone, this is a huge announcement by Google to offer FREE call...

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Note: In addition, you can check out Groupon’s article on building a custom tracking and analytics platform] In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve...