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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. Due to tracking limitations, cross-device targeting...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    You have a clear conversion action on your site and you are tracking it using a Floodlight (or multiple Floodlights) in DS. Though remarketing pays dividends, it's important to respect users with careful frequency capping and respect dollars by...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When turning the functionality on in your Google Analytics account, you will also find links to Google's guides for classic and Universal tracking code updates. Google Analytics has always been very good at telling you what people have been viewing...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    The idea is that with the new module, marketers control which set of pages should be tracked for content performance, and can use these reports to supplement the broader goal of tracking for the website in its entirety.

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What is [VENDOR NAME]'s point of view as it relates to call tracking and local search optimization? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is...

  6. How to Use Google Analytics Site Search Reports

    If you have the opportunity to do so, I encourage you to set this tracking up for your website. Internal Campaign Tracking: An out-of-the-box idea for tracking internal banners by Justin Cutroni is to tag them with parameters that you can analyze...