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  1. Evolution in Digital Marketing Skill Sets

    This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing better data and superior insights into digital campaigns like SEO, search engine marketing, and content.

  2. UBS offers bankruptcy remoteness and white-labelling twist

    If we give him a note tracking those funds, we would have to hedge by buying them on our own balance sheet," says Grob. UBS is active across all major geographies and covers the full product set. In addition to classic retail, we have expanded our...

  3. 'Revolving door' unique to financial regulators

    Trebbi says the salaries on offer in the US pharmaceutical industry, which spent more than double the amount of the banking industry on lobbying last year (according to figures obtained from the Center for Responsive Politics, a US-based research...

  4. New social media index includes fast-entry IPO rule

    The index begins tracking an eligible stock on the eleventh business day after the initial public offering. Solactive Titans index offers exposure to high-cap social media stocks Solactive has launched an index that offers investors access to...

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Ultimately, this lack of tracking cost me thousands of dollars in profit. Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client and make employees use time tracking tools.

  6. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. Today, marketers must ensure their brands are...

  7. Pricing and liquidity see Deutsche AWM retain ETF award

    The German firm still retains synthetic ETFs in those areas where replication in the physical world is challenging – most notably in frontier markets in which the tracking error for physical ETFs might be too high, or where the underlying asset is...

  8. The Evolution of SERPs and User Behaviors

    Last month, Mediative released a new eye tracking study showing the evolution of SERPs and how that’s affected how users scan results and ultimately decided on the listing the want. As an industry, we talk a lot about Google (and search engines in...

  9. Drive Your Clicks In-Store With Local Inventory Ads

    Despite improvements in tracking offline conversion, this is not likely to ever be 100 percent. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed...