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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What is [VENDOR NAME]'s point of view as it relates to call tracking and local search optimization? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is...

  2. How to Use Google Analytics Site Search Reports

    If you have the opportunity to do so, I encourage you to set this tracking up for your website. Internal Campaign Tracking: An out-of-the-box idea for tracking internal banners by Justin Cutroni is to tag them with parameters that you can analyze...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more specific custom event tracking. The amount of information streaming in about mobile search every day can easily...

  4. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    And with that, "tracking and optimization of RLSA is simplified even further. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads...