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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Ultimately, this lack of tracking cost me thousands of dollars in profit. Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client and make employees use time tracking tools.

  2. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. Today, marketers must ensure their brands are...

  3. The Evolution of SERPs and User Behaviors

    Last month, Mediative released a new eye tracking study showing the evolution of SERPs and how that’s affected how users scan results and ultimately decided on the listing the want. As an industry, we talk a lot about Google (and search engines in...

  4. Drive Your Clicks In-Store With Local Inventory Ads

    Despite improvements in tracking offline conversion, this is not likely to ever be 100 percent. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed...

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Set up conversion tracking and pause or delete keywords that cost you more than they make in profits. When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords?

  6. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Are You Tracking Data and Making Improvements? Tracking data and making improvements as needed is crucial to a successful long-term SEO strategy. Have You Set Realistic Goals? Setting unrealistic goals for your SEO campaign, such as dominating...

  7. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    While the direct impact on SEO is very low, these metrics are worth tracking as they can help with outreach campaigns and online promotions.minutes A few simple mini-deep dives at specific times throughout the year can dramatically benefit your...

  8. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  9. The Challenge of Enterprise Link-Building in a Content Marketing World

    Developing, tracking, and reporting KPIs in addition to links is essential to show value and position yourself for similar endeavors in the future. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google...