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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video views, or in-app purchases. Once marketers enable click-to-call functionality, it's crucial to track this activity and analyze these calls.

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    If you fire up Google Analytics and check the real time reporting, you'll see a link labeled "Events" in the left-side navigation. Clicking that link enables you to see events firing in real time. Note: you can also use the Google Analytics...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Time shifting of media consumption is now mainstream with a few notable exceptions, namely live events. Today, billions of people around the world use Facebook and LinkedIn to connect, Twitter for breaking news and live events, and Pinterest to...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Page views, events, goal completions, and other metrics are hit-level metrics. This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving...

  5. The Role of #Hashtags in Social Media and Search

    This is true with events like the #grammys, #oscars, or trade shows and conferences like SES #SES, Pubcon #Pubcon, and a multitude of others, many of which can be found under the Hashtag Category Directory for Conferences / Tradeshows and Events...

  6. 10 Google Analytics Custom Events That Track the Untrackable

    Category: Events are best organized into different categories depending on the behavior or functionality they track (e.g.video, ads, links, etc. How to Use This Custom Event: Use this custom event in conjunction with onclick events so you can track...

  7. What is Mobile App Attribution & Why is it Important?

    Attribution is the measurement of user events in result of marketing activity. Using one technology that has the ability to track and attribute all sources of your paid media – and also supporting several types of tracking methods – is vital to...