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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Think about any kid's toy. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's not something your users actually need.

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    For consumers with kids, Experian showed trending toy searches that included "skylanders swap force," "rubber band bracelets," and "crazy cart" (all of which are completely foreign to this author): Even government shutdowns can't put a damper on...

  3. Why Google Will Reject, Block, or Flag Your Data Feed

    For example, a toy gun may be noted as a weapon due to the term "gun" in the product title or description. Although Google seems to expect online merchants who get penalized or kicked off Google Shopping to understand why, this isn't always clear...

  4. The Synergy & Benefits of Optimizing Content as You Write

    The online toy retailer boosted search engine traffic and conversions on product pages that were optimized with search data. With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin...

  5. Beware of Red Flags When Searching for SEO or Web Dev Services

    The cost for the new and dazzling shiny toy in your mind is realistically $50,000 and that is an acceptable number for you considering the cost of reputable web design and development the readiness and motivation displayed on your behalf is...

  6. 5 Remarketing Tips to Maximize Your Holiday SEM

    This allows you to hit a way bigger keyword set than you use in your normal campaigns – you can bid to number one spots on head terms that generally don’t have ROAS for you, like “chair” or “toy” (along with super-cheap ones like “gift” and “free...

  7. Facebook Gifts App Gets 14 New Retail Partners

    Nowhere do people go more to share life's moments than to Facebook," said Lee Linden, head of commerce at Facebook at the event, held at the iconic FAO Schwarz toy store on New York's Fifth Avenue. Last week, at an event shrouded in secrecy...