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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    For these reasons, tourism is Oklahoma's third largest industry and tourists spend more than $7 billion annually, following the state's advice to "come see for yourself. What do most people know about Oklahoma?

  2. The Growing Importance of International Mobile Search

    A possible explanation is that tourists are increasingly using tablets to stay connected on their travels. English is still the most commonly used language online but it still represents only just over a quarter of total usage.

  3. How to Schedule Dayparting on Google AdWords

    On Friday mornings, weekday tourists are already returning home, while weekenders haven’t yet arrived. Last week, I looked at some research from Google into where and when people are using tablet devices such as iPads.

  4. AOL Hottest Searches of 2011: Charlie Sheen, Casey Anthony & Harry Potter

    Is Cancun safe for tourists? The Casey Anthony trial booted “bed bugs” from the last year’s top spot as most searched term, followed by the Gabrielle Giffords shooting and the Royal Wedding. From Charlie Sheen to memes to queries about financial...

  5. Embracing the Nation -- Why Localizing by Country Works

    As you can see, they've worked out what the primary concerns are of each country's tourists and designed their localized sites accordingly -- and that's not even mentioning the spelling and slang differences between the different English sites (or...

  6. Social Media Doesn't Stop New York Governor from Signing Bill

    The Next Two Days May Be Your Last Chance to Urge a Veto of Legislation Blocking Short-Term Apartment Rentals to Tourists, which was written by Arthur Frommer on his blog. According to Glenn Blain of The New York Daily News, Governor David Paterson...

  7. Will Social Media Get Governor David Paterson of New York to Veto a Bad Bill?

    As Jay Karen, President and CEO of the Professional Association of Innkeepers International says in a letter to Governor Paterson, "Many of New York City's tourists prefer to stay in accommodations other than the standard hotel; this is no...

  8. I'm a PC, What Are You?

    After 20 or more minutes of watching tourists, vagrants, and other free Internet seekers use and abuse the test machines, I was finally able to try one out. I love shopping in SoHo and happily welcome the millions of tourists who can't seem to...