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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Today's "perpetually connected" consumers are known to consume the web across multiple devices, as reported in The New Multi-Screen World Study by Google. One of the most organic, powerful ways to make content more valuable is to use content to...

  2. Could Bing Ever Overtake Google in Search?

    While this was specifically engineered/designed for tablet/touch screen "scrolling" (left to right, rather than up and down), I found the organization of content to be pretty appealing. I don't buy the "protect searchers privacy" deal as the reason...

  3. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    Think of mobile as the second screen so other marketing tactics likely to touch PPC will also touch mobile. Has your online media become a silo within a silo? Often times as marketers we tend to focus on the strategy and implementation of our...

  4. Animated Google Doodles Welcome First Day of Summer and Winter 2013

    Niemann, the artist behind the Doodle, is also known for his mobile app, “Petting Zoo,” where various animated animals react to a user’s touch on the screen. Whether you’re in the northern part of the earth’s hemisphere getting ready for swimsuit...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...

  6. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Keep in mind that there shouldn't just three or four general sizes you're creating pages for – soon the market will be flooded with different types of screen sizes, whether it's in your rearview mirror in your car, or in your refrigerator in your...

  7. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Log into the Google Catalog dashboard and go to the edit screen for the catalog to which the video is going to be added. Web snippets are not suppose to touch. Annotations on Google Catalogs are so much more than just hyperlinks to product pages on...

  8. 8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

    Just because you’re limited in terms of screen real estate, doesn’t mean you have to compromise on user experience. Learn How to Work with the Small Screen Having larger call-to-action buttons (no one likes little buttons on touch screens).

  9. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    With a number of clear app leaders and opportunities for branded content delivery alongside and within entertainment content via mobile and tablets, brands must develop a strategy that incorporates advertising and content in order to tie existing...

  10. Google Hit With Patent Lawsuit Over Chrome for Mobile Technology

    Google's Chrome Mobile Browser directly infringes the patent by displaying mobile web pages on smartphones and tablets using EMG's patented simplified navigation system, which permits users to navigate a touch-screen with unique inputs," said...