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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will our local pages be optimized with touch-screen capabilities for tablet and smartphone users? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar...

  2. Google, Where’s My Car? Google Now Adds New Parking Location Card

    When you see the location card on Google Now, simply touch the menu icon on the card. When you're asked if you would like to continue receiving reminders, touch no. Perhaps there will be local ad targeting based on parking location in the near future?

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's Lead Management research found that events account for an average of 7.4 percent of first touch marketing responses (i.e.first touch leads), the third-highest channel following the website and email marketing.

  4. How to Build Your First Content Marketing Strategy

    Will They Feel Compelled to Get in Touch? You'll want to end your piece with something like, "if you want more information about service packages, please get in touch with me(@)mybusinessname.com. A local industrial equipment dealer specializes in...

  5. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    Think of mobile as the second screen so other marketing tactics likely to touch PPC will also touch mobile. Map and directions in local maps or on site. Often times as marketers we tend to focus on the strategy and implementation of our tactics so...

  6. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Ensuring that you're well-optimized for Google+ Local in general is the main concern and you can get started via the Google Places for Businesses site. According to a 2012 study from Google and Ipsos, 94 percent of smartphone owners look for local...