Your prospects will gain clarity about their goals, increase their motivation and energy to achieve those goals, and identify and make plans for dealing with likely obstacles. The sales consultation is fairly straightforward: fill out this form and...
What it lacks in robust analysis it makes up for in total clarity. Ultimately Google can touch and peek into every other apsect of web data, but it still can't touch your own website data or take that away from you.
You’ve started to look at all your media channels together and you’ve begun to review the touch-points along the way to a conversion event. In order to get a customized model, we must first understand the factors that impact the value of each touch.
The premise of this post is clarity gained after deselecting everything but a single conversion segment. The power of surfing Google Analytics by stream of consciousness, focused solely on a single conversion trigger segment, can yield fascinating...
In February, Omniture acquired Touch Clarity, a site-side behavioral targeting firm that will complement Offermatica's multivariate testing capabilities, for $50 million. Web analytics company Omniture has agreed to acquire landing page...
