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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    If you're considering "reinvention," map out your customer's journey and start planning for how data from those touch points can integrate, such as: Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know...

  2. Why SEO Can't Reside in a Silo

    When prospective customers are still in the research phase, it's important to stay in touch with them, so that your business is top of mind when they finally do decide to move forward. Search engine optimization (SEO) is an incredibly effective...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's Lead Management research found that events account for an average of 7.4 percent of first touch marketing responses (i.e.first touch leads), the third-highest channel following the website and email marketing.

  4. Google Search Results Now Include Apps for Android Users

    When a user already has the app on their phone, they just need to touch "Open in app" to go to the page in the app relevant to their search. Android users can now see apps in search results when searching on their mobile device -- and if they're...