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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By testing and learning on the micro level, they were able to understand how channel overlap impacts conversion rates, the true reach and frequency across touch points, and the contribution of each action, channel, and message, as well as the...

  2. How to Create a Social Media Friendly Landing Page

    How does it function on small touch screens for people with normal fingers? Community managers can create great little posts that entice and pique the curiosity of friends and fans. We demonstrate every day that we can drive traffic from social...

  3. How to Optimize Your Content Strategy With Social Listening

    Each day, millions and millions of tweets, status updates, Tumblr posts, and any other forms of social postings touch on a wide array of topics. Social media has grown drastically in the past decade. With several successful social networks...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will our local pages be optimized with touch-screen capabilities for tablet and smartphone users? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar...

  5. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    You're getting their express permission to get in touch with further questions – and that gives you an opportunity to build a rapport and dig deeper into their opinions. You can isolate people who are in the travel industry (Q1), who have a great...

  6. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    The impact of a cross-channel touch was even greater when examining social clicks. Multi-channel touch points are even more valuable for social advertising," Marin reported. Does an integrated search and social advertising strategy yield superior...