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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will our local pages be optimized with touch-screen capabilities for tablet and smartphone users? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    You're getting their express permission to get in touch with further questions – and that gives you an opportunity to build a rapport and dig deeper into their opinions. You can isolate people who are in the travel industry (Q1), who have a great...

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    The impact of a cross-channel touch was even greater when examining social clicks. Multi-channel touch points are even more valuable for social advertising," Marin reported. Does an integrated search and social advertising strategy yield superior...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversions can occur through multiple touch points, starting on one device then being completed on another. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads...

  5. Why SEO Can't Reside in a Silo

    When prospective customers are still in the research phase, it's important to stay in touch with them, so that your business is top of mind when they finally do decide to move forward. Search engine optimization (SEO) is an incredibly effective...