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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor and optimize them precisely. You can link your YouTube account directly to your AdWords account and run...

  2. The 2014 Super Bowl Commercials Just Kicked Off

    Unruly's new data also shows digital marketers that Super Bowl 2013 video ads attracted almost twice as many shares online as the previous year. The marketing technology company also found the number of video shares has grown 30 times in the last...