Revenue: How do we make money? For Revenue, she talk about changes in average revenue per user (ARPU) in Trend analysis, assuming you're monetezing your mobile app. There's a big link between engagement and revenue that you need to know about ‐ if...
In total, Google networks made over $3 billion in revenue for the quarter. Google sites made up about 67 percent of total revenue. It was reported that Google networks made up 25 percent of total company revenue.
Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.
The growing mobile audience provides incremental engagement and revenue opportunities for advertising. By Q4 2012, mobile video starts – including both smartphones and tablets – have tripled year over year and currently account for over 10 percent...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
My advice is to start from these core business objectives: Grow Revenue, Reduce Costs, and Improve Satisfaction. Grow Revenue For benefits, align listed outcomes to goals and crosscheck them with high-level objectives like grow revenue, reduce...
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad clicks in the U.S.and about $5 billion in revenue.
SEO forums are littered with site owners who have seen six figure revenue websites and their entire livelihoods evaporate overnight, largely because they didn’t take Panda seriously. For many sites, this is a total shift in mindset, but nonetheless...
Well, the social network's fourth quarter results show that around 23 percent of its total fourth quarter advertising revenue ($305 million) came from mobile. The total number of active users in December reached 1.06 billion, up 25 percent compared...
Though revenues were up, Yahoo's display ad revenue was down and the total number of ads sold dropped compared to the same period in 2011. Yahoo has posted its first annual revenue jump in four years as the company continues its efforts to rebuild...
In the last few years Google provided my company with enough revenue to sustain, grow, and scale the business; I think that’s love. More than 40 percent of my traffic, more than 15 percent of my leads, a significant amount of revenue will be gone.
This explains why “under both the old deal and the new one the company is set to strike, VEVO hands over about a third of its revenue to YouTube,” according to Kafka. The two companies also announced they would share advertising revenue on YouTube...
What is the revenue per reader of the piece? Simply put, an editorial report gives you the specific performance of each blog post showing organic searches, entrances, bounce rate, revenue, conversion rate, and other stuff.
Not surprisingly, the heaviest month of spend was September 2012 when US AdWords booked an estimated $1.7 million in click-through revenue. Barackobama.com led all players, accounting for 45.2 percent of total spend.
By encouraging more users to subscribe to the YouTube channels they love, YouTube will be able to share 10 times more ad revenue with its partners. November 5, 2012: President Obama is trouncing Romney with 53 percent of total shares – 69 percent...
Grow revenue Create 4-8 total social media goals that cascade from Scope business goals and align with the Mission. Following the Social Media Strategy Funnel Quantifying the value of social media can be a daunting task.
Some revenue is moving from the righthand column to the newsfeed; Facebook is doing this intentionally, as “that’s where the action is on mobile. Consumers spend more time on social networks than on any category of websites; total time spent on...
Success and value based metrics: This is every metric that measures success as defined by you and your business – goals, business outcome, sales, conversions such as downloads, bounce rate – revenue and return.
Twitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal with its first advertising partner, Komli Media, to sell its promoted products in the region.
Here are the highlights from each: comScore - $1.46 Billion Revenue Makes Cyber Monday 2012 Heaviest U.S. Sales were on target with most of the Holiday predictions for 2012 with increased YOY revenue of 15 percent on Black Friday and 19 percent on...
