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  1. Driving Consumer Insights With Mobile Analytics

    Revenue: How do we make money? For Revenue, she talk about changes in average revenue per user (ARPU) in Trend analysis, assuming you're monetezing your mobile app. There's a big link between engagement and revenue that you need to know about ‐ if...

  2. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.

  3. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    The growing mobile audience provides incremental engagement and revenue opportunities for advertising. By Q4 2012, mobile video starts – including both smartphones and tablets – have tripled year over year and currently account for over 10 percent...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    My advice is to start from these core business objectives: Grow Revenue, Reduce Costs, and Improve Satisfaction. Grow Revenue For benefits, align listed outcomes to goals and crosscheck them with high-level objectives like grow revenue, reduce...

  5. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    This explains why “under both the old deal and the new one the company is set to strike, VEVO hands over about a third of its revenue to YouTube,” according to Kafka. The two companies also announced they would share advertising revenue on YouTube...

  6. Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study]

    Some revenue is moving from the righthand column to the newsfeed; Facebook is doing this intentionally, as “that’s where the action is on mobile. Consumers spend more time on social networks than on any category of websites; total time spent on...

  7. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Here are the highlights from each: comScore - $1.46 Billion Revenue Makes Cyber Monday 2012 Heaviest U.S. Sales were on target with most of the Holiday predictions for 2012 with increased YOY revenue of 15 percent on Black Friday and 19 percent on...