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Total Information Awareness

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  1. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    It gives you more information and more insight, but can offer little to no direction into what to do with it. The result is that you see which keywords drove the awareness of your brand and which keywords they used to make the final decision.

  2. How to Run Foreign Language PPC Campaigns

    A pay-per-click (PPC) campaign can help speed the process and can also be a cost effective means of advertising and building brand awareness in a foreign market. But it still only accounts for around a quarter of total usage, and this proportion is...

  3. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    Combined, the 17 videos on Ceilume’s channel have more than 900,000 total upload views. Promote Ceilume YouTube Channel and grow brand awareness. YouTube has filled in the missing piece, allowing all of us to pull the information we want, rather...

  4. Generating Revenue From Outsourced Local Search

    Users aren't redirected to a different site for local information, so publishers can continue to cross-sell other products and services like online store merchandise and other core services, while reinforcing the brand.

  5. The Decision-Making Funnel, Stage 4: Action, Part 2

    Even if your company is one of the online leaders in a category, that doesn't mean your brand awareness has spread to most people in your industry (or to the public at large, for consumer products and services).

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  6. Cabela's, Performics, and Performance Marketing

    While browsing around the 'Net trolling for compelling articles and information about all things Web marketing, I found an interesting press release. It's a quick way to get a lot of exposure without having to rely on a more natural, viral...

  7. The Decision-Making Funnel, Stage 4: Action, Part 1

    Awareness E-mail newsletter sign-up: That you won't spam visitors, but will instead send them useful information. The total solution. Interest Desire Action Desire and action aren't really distinct stages, but rather a continuing give-and-take.

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  8. The Decision-Making Funnel, Stage 3: Desire, Part 2

    They're used to getting detailed objective information, and can find it in a variety of places. We've already examined awareness and interest, and last time we began looking at the desire stage. The instinct to carve out a competitive advantage...

    Published
  9. The Decision-Making Funnel, Stage 3: Desire, Part 1

    We've already examined awareness and interest. The Web is a scary place, and your landing page or Web site is often a total stranger to your visitors. Awareness The Web allows you to provide your visitors with all kinds of useful information at...

    Published