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  1. 5 Takeaways From the World Cup for Global Search Marketers

    It was crazy and intense, and for those in the search world, there were many missed opportunities. Here are a few takeaways for global advertisers to remember for the future. Planning ahead of global events is critical if you want to capitalize on...

  2. Pre-PPC Strategies For Launching a New Product

    You use Graph Search by entering strings of search parameters into the global Facebook search bar at the top of the page: The MVP needs to meet, not global needs, but the needs of a specific set of early adopters who will be willing to try...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose 25 percent to a total of 15 percent of the paid search budget.

  4. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    Of the three, search ads brought in the majority of global revenue at 52.8 percent, totaling $4.7 billion worldwide. The report showed mobile ad revenue grew 82.8 percent in 2012 to a total of $8.9 billion.

  5. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    By your estimation, the term "video splitters" accounted for about 10 percent of your total organic traffic and the page it ranks for has been getting about 350 visits per month from organic search. While you were preparing your weekly SEO report...