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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose 25 percent to a total of 15 percent of the paid search budget.

  2. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    SW: The Winter Olympics and the Super Bowl are great sporting spectacles in their own right and combined with the World Cup opportunity, the first half of 2014 is open season for brands in search of high-profile, massively high-reach conversations...

  3. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    Design Your Own Search Engine: Lessons from Tough Calls on Content at Google, attendees can ask their pressing questions and get answers straight from Thomas, as well as get an inside look at Google's decision-making process.

  4. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    Of the three, search ads brought in the majority of global revenue at 52.8 percent, totaling $4.7 billion worldwide. The report showed mobile ad revenue grew 82.8 percent in 2012 to a total of $8.9 billion.

  5. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    By your estimation, the term "video splitters" accounted for about 10 percent of your total organic traffic and the page it ranks for has been getting about 350 visits per month from organic search. While you were preparing your weekly SEO report...