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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated brand videos X _____% brand-produced video quality X $_____ equivalent brand-produced video total cost ___________________________________ = $ Video Value

  2. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    Some retailers allocated up to 30 percent of their total Google spend on PLAs.percent: The amount by which the impression share of PLAs jumped in Q4 2012 (3.9 percent in September vs.percent in December).

  3. The 5-Step Plan to PPC Prioritization for Maximum Profits

    Profit: Profit per customer multiplied by total orders Costs and resources estimated. The large profit opportunity size would definitely justify the investment of testing costs and resources. Plan for a total of $10,000 in testing budget and also...

  4. Mobile Consumer Spending: Big Data Insights for Holiday Retailers

    Over the past year, total shopping sessions from has risen 161 percent, while smartphones are not far behind with a 119 percent increase. Then, go a step further by promoting favorable shipping terms for shoppers from regions where delivery costs...

  5. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    If, for example, you’re running an ad test, explain that you’re testing it on a campaign that receives 10 percent of the total impressions in a bid to reduce the testing risks and costs, and that with this volume it will take two weeks to reach...