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  1. 5 Takeaways From the World Cup for Global Search Marketers

    As much as we all secretly enjoy watching the sad faces of losing teams, making your visitors sad costs you money and defeats what all this preplanning is all about. From the final 16 games to the World Cup final between Germany and Argentina...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose 25 percent to a total of 15 percent of the paid search budget.

  3. How to Build Your First Content Marketing Strategy

    What will the total cost be? It's going to make it easier to achieve goals for your site and your sales, cut down on costs, and you may even surprise yourself and surpass your expectations. Sites with unsavory linking practices, sub-par content...

  4. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    You might find that the number of opportunities doesn't change, which will, in turn, allow you to cut costs on lead generation. For example, looking at visits to your website and treating unique visits and total visits as one, inflating the actual...

  5. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    It's possible to enter several lists of keywords as long as the combined total of terms doesn't exceed 1,000. If "Get estimates" is chosen, the planner displays estimations concerning possible clicks, impressions, positions, costs, CTR, and CPC of...