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Total Cost Ownership

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  1. Top 5 Reasons Against Implementing a Tag Management Solution

    How can we justify the total cost of ownership when we already pay for an analytics solution as well? My last article provided the top five arguments for implementing a tag management solution. By now you might even be sold on implementing one in...

  2. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    By taking ownership of the bad news, bringing it to light quickly, and showcasing your proactive approach to problem solving, you’ll have averted the crisis situation while helping to actually improve the client-consultant relationship.

  3. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    That said, total cost of ownership was also critical. Key findings from the benchmark report, for B2B search engine marketers to consider, include: Content assets, ranging from B2B blogs through technical data sheets, are critical in the B2B buying...

  4. NADAguides.com Offers Comprehensive Car Search Tools

    Total Cost of Ownership - This is a useful tool because it includes things that are often forgotten during the car buying process. The tool calculates the cost of owning a given vehicle over a 5 year period including depreciation, financing...

  5. Top 5 SEM Industry Frustrations

    While we all know exploiting third world labor is a favorite pastime in "These States United," we might want to spend a little more time calculating total cost of ownership here. That means now's the time for non-stop excitement in the world of...

  6. Microsoft's Net Income Increases by 2%

    In this economic environment, the company is focused on three main actions; working with customers to provide high value products at the lowest total overall cost of ownership, increasing focus on expense management and targeting investment into...

  7. The Search Engine Update, Aug. 5, 1997, Number 10

    The Marketplace project was to be run by a joint Yahoo-Visa company, but now Yahoo has exchanged Visa 45% ownership in that company for 466,321 shares of Yahoo common stock, worth $21,245,000. Divide by the number of total pages, and it gives you a...