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Total Conversion

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  1. Using Analytical Analysis to Help Improve Conversions

    Understanding what interactions and behaviors are taking place on your site can provide a great amount of guidance as to what you may need to revise on your site to affect conversion rates. Hmm… I think we have a conversion issue with mobile)

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    On average, we find that image ads via the GDN have a higher click-through rate (CTR) but a weaker conversion rate. This makes total sense and these are their 20 percent golden corral products (golden corral isn't just for keywords), but they were...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. As a result, Google last year launched estimated total conversions to measure conversions across multiple devices.

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If you do credit all value to the final click then you might find your total conversion volumes dropping as you start turning down (or off) keywords that seemingly led to no conversions. But let's look at that data in the context of a user's path...