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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    On average, we find that image ads via the GDN have a higher click-through rate (CTR) but a weaker conversion rate. This makes total sense and these are their 20 percent golden corral products (golden corral isn't just for keywords), but they were...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. As a result, Google last year launched estimated total conversions to measure conversions across multiple devices.

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If you do credit all value to the final click then you might find your total conversion volumes dropping as you start turning down (or off) keywords that seemingly led to no conversions. But let's look at that data in the context of a user's path...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    In a pre-"(not provided)" world, marketers had the luxury of having access to traffic, conversion, and revenue data by keywords. Set up and report on individual and group pages total performance. With more than 500 algorithm changes a year, keeping...