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  1. Pre-PPC Strategies For Launching a New Product

    A vegan mother of two kids still at home who works outside the home, lives in a big city or suburb of a big city, and whose total household income exceeds $75,000. But in order to use PPC to ask and answer questions about what the market thinks of...

  2. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    Google reportedly received 12,000 completed takedown forms on the day it published its response to the ECJ's "right to be forgotten" ruling, and as of last week had racked up a total of 41,000. Google plans to flag links that it censors due to...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Total leads/visits It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. Content marketing also has an immediate impact on search.

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    As a result, Google last year launched estimated total conversions to measure conversions across multiple devices. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app...

  5. Google Analytics Content Reports: Understanding the Key Benefits

    Page Value: Calculated using ecommerce and goal values, this divides the total value by the number of pageviews for this page. We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's...

  6. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Overall, the IAB reported total U.S.digital advertising revenues of $42.8 billion for 2013 – up 17 percent from $36.6 billion in 2013. Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion...