Total search spending in 2012 was up 32 percent from 2011. In the UK, CTRs were 72 percent of total, while spending was 75 percent. Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating...
Brazil and the U.S.led the world for total requests for takedowns through a court order. From July to December 2012 Google received 2,285 government requests to remove content from its platforms, an all-time high.
Video ads reached 52 percent of the total U.S.population an average of 82 times during the month. Video ads reached more than 50 percent of the total U.S.population an average of 63 times during the month.
Well, APE is a book that talks about how to be an author, publisher, and entrepreneur, and so the self-total is that you would be an effective self-publisher," Kawasaki said. "If you have more money than brains, you should focus on outbound marketing.
Of over 11,600 reviews logged by users of the new service, the overwhelmingly majority, 6,059, gave it a one-star review, and the average score from the total reviews is just 2.2 out of 5. Despite mostly negative reviews from users, Facebook's...
There are some companies that actually produced ads during the Supreme Court hearing on DOMA, and also on the naming of the new pope, and this is a total misrepresentation of true real time marketing.
Page views: Pinterest's total U.S.page views placed it among the top 30 sites in March 2012, according to Experian Hitwise. When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation.
Total number of sessions Total number of first-time users But what about tracking success? Did you know that measuring, analyzing and reporting insights for mobile can be quite different than what you currently do for desktop or laptop users?
And in total, there are 645 million monthly views for these pages. I'm frequently asked who's winning in local. The answer always surprises me in how short the list is. Google wins in usage, by sheer weight of query volume.
In total, Google networks made over $3 billion in revenue for the quarter. In total, operating income made up about 25 percent of revenues. It was reported that Google networks made up 25 percent of total company revenue.
By 2016, affiliate marketing will represent slightly less than 16 percent of the total spent on paid search, Forrester said, while total affiliate spending will reach nearly $4.5 billion that year. But Google's exit is good news for competitive...
We tried doing a few different lead generation sites in some fairly competitive areas, a total fail that lost us hundreds of thousands of dollars. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the...
Overall, the IAB reported total U.S.advertising profits of $36.6 billion for 2012 – up from $31.7 billion in 2011. Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46 percent...
Conversions: In campaigns targeting all devices pre-enhanced features, the conversions for all mobile comprised 3 to 12 percent of the total account conversions, leaning heavily with tablets. Impressions: Mobile/tablet search impressions ranged...
Granular Metrics: Advertisers can track a broad variety of metrics, including total shares, shares by platform, views, views by platform, comments and likes; Brands can now benchmark the success of their individual video campaigns or calculate...
The total number of keywords for "ncaa.com" increased over the course of the past few months in preparation for March Madness and to keep up with searches, stimulate interest, and endorse the games. It has finally come to a close with the...
By Q4 2012, mobile video starts – including both smartphones and tablets – have tripled year over year and currently account for over 10 percent of total digital video starts. Video is a powerful way to reach audiences both for publishers and...
UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48, overtaking the US CPC of $0.45 in the final quarter and dwarfing the rest of Europe which saw...
How can we justify the total cost of ownership when we already pay for an analytics solution as well? My last article provided the top five arguments for implementing a tag management solution. By now you might even be sold on implementing one in...
In that case, going from 10 percent to 40 percent is actually a 50 percent increase in total search traffic. Consumers are spending less time on traditional search engines and more time on shopping engines like Amazon.
