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  1. Key Factors to Effective Competitive Analysis as a Small Business

    Learn How to Analyze Your Competitors at SES Toronto 2013: Yes, you can compete with the big guys, and it's much easier to know where to start based on what your competition is doing. A competitive edge is something that you always want to keep, no...

  2. Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO

    Avinash Kaushik, digital marketing evangelist at Google, took the stage at SES Toronto this morning to talk marketing program optimization across all channels. Judge your traffic based on owned, earned, and paid for the top 20 referrers on your site.

  3. Leave No Marketer Behind! After Show Parties at SES San Francisco #sesSF

    Meet the Experts was incredibly popular at SES Toronto - check it out: Based on the Tweetwall data, the winner of each of the following categories on will win a copy of the book: Susan's keynote session is on Tuesday, August 16, 9:00-10:00am.

  4. 15 Search & Social Takeaways from SES Toronto 2011 #sesto

    I had the pleasure of attending Search Engine Strategies (SES) Toronto 2011, June 13 to 15, at the Hyatt Regency downtown. Day 2 at SES Toronto featured several social media sessions such as Social Media Solutions on a Budget with Lisa Buyer Greg...