The full SES Toronto 2013 conference agenda is now online. SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed...
With another successful SES New York in the books, the SES Conference & Expo is now gearing up to head north to Toronto from June 12-14. The SES Toronto agenda is live, and the SES team is still accepting speaker proposals until April 12.
Most (not all) conferences will give you a free conference pass as a speaker, which makes it much easier to get your boss to agree to let you leave the office for a week to go to locations including London, New York City, Toronto, San Francisco...
The keynote is Kaushik’s last stop on his 2012 U.S.tour, which has included SES dates in Toronto, San Francisco, London and New York. Sandler opened Day One of SES Chicago with her early morning workshop, Maximizing the Effectiveness of LinkedIn to...
The first of these Meet the Experts roundtable forums was held at SES Toronto 2011 – and they’ve been held ever since because they were big hits. So, what are the three key reasons for attending SES Chicago 2012?
Hammering home his theme of “Business Optimization In A Digital Age” Avinash has been delighting and enlightening audiences in London, New York, Shanghai, Toronto, and now San Francisco. Acknowledged as the leading search and social marketing event...
As Google’s Avinash Kaushik told us at SES Toronto, companies need to consider that all actions have some value to a business – you need to discover how to measure activity and determine the economic value.
Toronto-based Syncapse is privately held and counts Disney, BlackBerry, the Coca-Cola Company, and RIM among their clients. Social performance management platform Syncapse has announced their intention to acquire Clickable, given closing conditions...
After opening SES Toronto with another great keynote by Avinash, I had many conversations with people who are trying to make their data look as cool as his. Analytics typically doesn't get its fair share of attention in the online marketing world.
SES Toronto wrapped up today, after two days jam-packed with sessions covering SEO, content marketing, PPC, social media, local, mobile, video optimization, site optimization, and more. Here's a roundup of coverage of SES Toronto 2012.
This morning at SES Toronto, Google’s Digital Marketing Evangelist Avinash Kaushik reminded marketers to consider all sources and channels when attributing sales. For every article that proclaims F-commerce a flop, another seems to point to...
Avinash Kaushik, digital marketing evangelist at Google, took the stage at SES Toronto this morning to talk marketing program optimization across all channels. Where can we find audiences we care about and those that care about us?
Los Angeles, or Toronto). It often takes being able to snap a photo or write a post sitting on the bus or at 35,000 feet (thanks, GoGo Inflight). Luckily for most, a host of apps make being a community manager, regardless of when, where, or how, a...
Much to my own amazement and to that of my peers on stage, many in attendance at SES Toronto felt that they received significantly more traffic from Google organic search than any other source, and that SEO traffic converted much better than other...
If you missed missed the Canadian event this summer, check out the top search and social takeaways from my own stomping ground, SES Toronto. Now that we’re all home and settled, we can begin to digest the mass of information taken in and put it to...
A Toronto-based Canadian company, Mediative, spent a great deal of time and research using eye tracking technology, remote surveys, click-mapping and in-person interviews to determine how people interact with web sites.
Geography: “United States” or “Netherlands” or “Toronto” In March, LinkedIn announced that it had surpassed the 100 million user benchmark – and according to their ad tool, they have surpassed the 120 million mark.
David Dvir, lead photographer for 2D Photography Inc.in Toronto and his Canadian team put together what can only be described as the ultimate Rube Goldberg photo shoot. In the 21st Century, I’d use the phrase “the sun never sets on the wide, wide...
Meet the Experts was incredibly popular at SES Toronto - check it out: Gorgeous and sassy online marketing expert, Susan Bratton, gives a quick preview of the material she'll be covering in her keynote at SES San Francisco.
Jason Yormark turned me onto to Triberr at SES Toronto when we shared the Social Media on a Budget panel. Will Google+ take center stage as the born again social media fashion darling? If you think blue hues are dull; we now have another social PR...
