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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    See which pages are earning their rankings, and look at the trending view of pages month over month. That means advertisers should identify needs, create content focused around those topics, and help answer questions of the target audience.

  2. How to Optimize Your Content Strategy With Social Listening

    You also can look at trending information to understand what types of conversations occur most frequently. Each day, millions and millions of tweets, status updates, Tumblr posts, and any other forms of social postings touch on a wide array of topics.

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    A few months later, on March 30, 2010, in another homepage redesign, Twitter moved Trending Topics to its homepage, formalizing hashtags as a conversation driver on Twitter. I was watching the Super Bowl (#GoHawks) when my wife asked me about...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Not only do these handy marks help us to see the hot topics of the day and what’s #trending; more importantly, they enable marketers to track specific topics and conversations that can be used to inform the activities of community managers and...

  5. The Role of #Hashtags in Social Media and Search

    Google+ calls them 'Hot Topics', and Twitter displays 'Trending'. Deciding which hashtags to use, or finding hashtags related to conversations you wish to participate requires a little bit of research, as trending hashtags can change quite frequently.