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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...

  2. Advanced PPC Optimization Tips for adCenter: Negative Keywords

    Many advertisers simply migrated from the old Yahoo Search Marketing platform or from AdWords and never bothered to spend any time learning how adCenter negatives work. For example, here is how negatives would apply in adCenter for the following...

  3. Resources for Learning About PPC

    Yahoo’s help offering is comparatively limited – and only now relevant outside the U.S.given the Search Alliance. Bing and Yahoo PPC Resources I’ve previously written about how to keep up to date in search and offered tips for paid search newbies.

  4. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    Then came the Search Alliance, which brought all of Yahoo's Search Partners into the mix. This will show you all of the results for "Bing and Yahoo Search Properties Only. All Bing and Yahoo search networks and syndicated search partners

  5. Facebook Questions Challenging Search Engines And LBS

    Yahoo Answers, Ask.com, Bing Entertainment, Google Image Search, Yelp. Search Engine Land showed that the query site:facebook.com/questions/ yielded only a few results on Google and none from the past 24 hours while Yahoo and Bing were literally...

  6. 5 Search Topics You Need to Discuss with Your Client

    I've worked with several clients on SEO engagements in which I broached the subject of Yahoo Search Submit Pro. If a client resists Search Submit Pro as an organic tactic, go talk to the paid search group together to help address the overall search...