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  1. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. Each day, millions and millions of tweets, status updates, Tumblr posts, and...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. Businesses and marketers that are already building great brands...

  3. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search...

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    People Search: As a user, you want one place to find everything you need. You can use Yahoo Search to find people, blogs, places, maps - anything. That’s why today, July 2, we are closing down Yahoo People Search, a defunct directory site that’s no...

  5. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search. SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks.

  6. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Better search rankings as a result of those quality links. Business Insider: Lots of business topics to write about and a growing readership. But I'd like to propose another variant which seems to have gotten a bad rap over the years: syndication.

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...