SEO News

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  1. The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

    To do so, the search engine has formed a partnership with Internet Explorer and CNN that could in fact be a game-changer. The website allows users to explore segments of different hot topics such as immigration and state-by-state battles for the...

  2. Google Adjusts Standards for Newsworthy Material

    But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards. Over the past few days there have been many surprising headlines popping up in the "In the News" area of search results.

  3. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. That means advertisers should identify needs, create content focused around those topics, and help answer questions of the target audience.

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    For those of you familiar with the topics I cover, I am big on remarketing. Impression share less than 80 percent (for search campaigns) In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords...

  7. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. Each day, millions and millions of tweets, status updates, Tumblr posts, and...