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  1. The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

    The website allows users to explore segments of different hot topics such as immigration and state-by-state battles for the Senate. For the 2014 elections, Bing wants to provide all Americans with an educational opportunity.

  2. Google Adjusts Standards for Newsworthy Material

    Below are just a couple of examples of some of the unexpected news results for various topics: Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section.

  3. SEO Is No One-Trick Pony

    That said, some of the best posts are those which – quickly – get posted on "hot topics" and are shared, immediately. The workshop was four hours and the presentation totaled just more than 100 slides.

  4. "Content Performance Marketing" – 3 Steps to Future Success

    Pair that with data on trending topics over time, and what’s happening now. These content creators are often not the marketing strategists in a company but still need access to information to help them understand what topics are in demand in real...

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Create dynamic landing pages that recognize cookied users and provide additional details on topics that users have shown interest in. As digital marketers we’re far past the point of relying on our gut when it comes to decision-making.

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    Reading industry leading blogs to see what topics are getting the most traction and viewing those topics through the eyes of your company (or your client) can produce a number of excellent ideas. This is especially true for blog and forum posts...

  7. How Google Pigeon Impacted Local Queries, and What You Can Do

    According to the analysis in BrightEdge’s data set, we found queries related to the following topics being the most negatively impacted by Pigeon: Google’s local algorithm update, "Pigeon," took flight around July 24, 2014, affecting U.S.

  8. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    That means advertisers should identify needs, create content focused around those topics, and help answer questions of the target audience. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement.

  9. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    For those of you familiar with the topics I cover, I am big on remarketing. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting pics, and...