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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Reading industry leading blogs to see what topics are getting the most traction and viewing those topics through the eyes of your company (or your client) can produce a number of excellent ideas. This is especially true for blog and forum posts...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    According to the analysis in BrightEdge’s data set, we found queries related to the following topics being the most negatively impacted by Pigeon: Google’s local algorithm update, "Pigeon," took flight around July 24, 2014, affecting U.S.

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    That means advertisers should identify needs, create content focused around those topics, and help answer questions of the target audience. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement.

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    For those of you familiar with the topics I cover, I am big on remarketing. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting pics, and...

  5. How to Optimize Your Content Strategy With Social Listening

    Each day, millions and millions of tweets, status updates, Tumblr posts, and any other forms of social postings touch on a wide array of topics. Social media has grown drastically in the past decade. With several successful social networks...

  6. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    The search marketing community is one that can be defined by the topics we write about and share with our colleagues. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search...

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics. That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication...

  8. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the topics our users have come to love on Yahoo Shine and offer unique advertising opportunities for brands. While Yahoo Shine will be closing on July 31, through...