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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    An expert opinion, unique angle or take on a topical/news story Topical Relevancy If you're a dating site and you have links from the finance sector, it looks unnatural - Google has gotten much better at identifying topical relevancy and it's more...

  2. Influential Twitter Accounts Indexed More in Google [Research]

    For the five profiles with the most followers, we found that 20.3 percent of the indexed tweets were newsy or very topical in nature, and 43.2 percent of the indexed tweets had a link in them. Stone Temple Consulting put out findings of research it...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you haven't built any segmented circles, this is a great topical way to get started. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to advertisers with...

  4. 4 Critical Elements of a Successful Content Marketing Team

    Content strategists often take the business data, the basic keyword and topical information, and develop editorial calendars. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a B2B marketer could nurture leads by providing this audience segment with useful, topical, or thought-leadership content about its industry. Custom Audiences allows marketers to retarget Facebook users who earlier visited their...