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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Once you have the buyer personas, map out where in the funnel they go. Everhart then expanded upon Barone's discussion of buyer personas, specifically on the topic of audience interviews. How do you integrate your content directly with your social...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Because there is no definitive guide to search to serve as the treasure map for top positions in search, professionals must seek clues provided by clues provided by the search engines, and insight from their own experience to chart their path.

  3. 8 Tips for Building Your Internal Content Marketing Strategy

    Create an editorial calendar (Google Spreadsheets work wonderfully) and map out your content for the next three months. Can you host a panel discussion on the same topic and invite some of the conversation's big players to attend and speak?

  4. 7 Ways to Make Your Google Search Result Stand Out

    By helping Google understand the link between your business listings and your website, you are more likely to have the map listing shown just below your search result. Your page title should be unique and relevant to the topic of your page.

  5. Reality Check: Google Isn't 'Killing' Organic Search

    Start scrolling, you'll see a map, then Google local listings. Reviews, a map and local listings seem fitting for a local-intent search like "Italian food". Yes, there are two ads (which I automatically glaze over), but it's also followed by Yelp...

  6. Linkable Asset Strategy: How to Pick & Prioritize Assets

    So overlap happens, just be sure to vary your approach and the concept somewhat, depending on the type of asset you map it to so each asset is unique. Ninety-nine percent of the time there's going to be overlap, where the same keywords can map to a...

  7. A Strategy Map for Google Display Network Success

    In the suggested structure map below you can see that we have segmented every targeting option, and we also suggest segmenting each ad type. GDN Campaign Structure Map Topic Targeting Also utilize remarketing, topic targeting, and perhaps another...