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  1. Influential Twitter Accounts Indexed More in Google [Research]

    The accounts studied with the most followers and most inbound links included: However, those tweets coming from accounts with high followers that were of a more "newsy" nature, had links in them or had links pointing to them were indexed more, said...

  2. How to Use Google Analytics Site Search Reports

    Internal Campaign Tracking: An out-of-the-box idea for tracking internal banners by Justin Cutroni is to tag them with parameters that you can analyze in search reports instead of resorting to using campaign tracking tags on internal links, which...

  3. What is SEM? Depends on Who You Ask

    Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. Yet, to others, SEM is still defined as a broader topic, incorporating SEO, paid...