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  1. What is SEM? Depends on Who You Ask

    Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. Yet, to others, SEM is still defined as a broader topic, incorporating SEO, paid...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    We tend to see more links to reputable government websites. Well it turns out you can say take PageRank for example, if you want to do a topical version of PageRank, you could look at the links to a page and say, 'OK suppose it's Matt Cutts, how...

  3. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    So my advice is you might have to go through difficult process of reconsideration request, disavowing links, or whatever it is you need to do, getting links off the web, to clean things up. And once again, he stressed the importance of high quality...