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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    In the end, the guidebook says to think about the requirements for the expertise of the topic, and what kind of expertise is required for the page to achieve its purpose well. The website has an extremely positive reputation from experts in the...

  2. Influential Twitter Accounts Indexed More in Google [Research]

    On a related topic, when it comes to social signals and rankings, back in January, Google again tackled the issue of social signals and the Google Search algorithm, where Matt Cutts was quoted as saying factors like followers on a Twitter account...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    For example, if a company hired writers to blog about a specific topic during a campaign, the campaign managers can see what that set of content assets did for the campaign. As content as a whole becomes the focal point of marketers' efforts, many...

  4. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    The landing page, which has since been removed, asked bloggers to email Hanano the sponsored post rate, the date it could be published, and the "general topic for your post". When your social media campaign attracts the attention of Google's chief...

  5. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Net neutrality has been the topic of hot debate and discussion for years. One could argue that the discussion around Net Neutrality has been designed to be so boring and complex that ordinary consumers and entrepreneurs tune it out.