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  1. What is SEM? Depends on Who You Ask

    Yet, to others, SEM is still defined as a broader topic, incorporating SEO, paid search, and other techniques to impact search engine visibility. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which...

  2. Pick Up on Current Events for Link Building

    Once a hot topic emerges, everybody wants their piece of the action. Now that your message is well-timed during the attention peak of the chosen topic, it needs to get traction. Everybody wants their piece of the action once you've created a new...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing. Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together...

  4. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    This is the latest topic from another of Matt Cutts' Google webmaster help videos. Google is going to try to determine more between the site simply being popular and the site being a topic authority. Over the years Google algorithm has been...

  5. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    She also created Dotcomplicated.co – an online community and newsletter to help families keep digital at bay and has also authored a book ("Dot Complicated: Untangling Our Wired Lives") on the topic. The best way to reach an audience is through a...

  6. 4 UX Tips That Will Improve Your Content Strategy

    Will it answer all of their questions on this topic? You may find that there is an information gap when it comes to a particular decision-making topic, and you simply need to add content to your website in a place that it will be helpful to users.

  7. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Here's a paper from The Search Agency on that topic. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience.

  8. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    This is the topic of the latest Google webmaster help video featuring Matt Cutts. Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn...

  9. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Blogs are the best way to communicate that you are a topic/subject authority. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all...