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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Below you'll find the breakdown by brand and retailers for the top ten by spend in each category. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories...

  2. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    The process showed that the majority of traffic came from North America, with barely one in ten from Asia/PAC. Imagine there’s an executive directive to spread internationally; you could take this insight to your content people and say, “Right now...

  3. Retail Paid Search Competition Heats Up with New Entrants

    New to the Top 50 in 2012 In fact, the top advertiser (with the most 2012 US AdWords ad impressions) changed in only two of 15 sub-categories versus 2011. Top Advertisers To address these questions, we recently published a research report ranking...