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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). We all know that consumers, more often than not, will click on the top ad above...

  2. Your SEO Competition Isn't Who You Think It Is

    This is true even if we are in a top ranking position for the keyword – the more real estate on a SERP we can capture, the better – particularly when it comes to rich media. I had the pleasure of discussing the SEO competitive landscape as part of...

  3. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    But another company has seemingly held the top position for this keyword phrase for many, many months now: MainStreetHost.com. I hold out hopes that, one day, my website might actually earn a top position for this keyword phrase.

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    That means if your image is ranking No.the data doesn't mean that your Web page is ranking in the Top 10. Through published click-through rate data from other sources, Adams said sites will typically experience a 36.4 percent CTR when in the No...

  5. The 4 Most Interesting Features in Google Shopping Campaigns

    Often advertisers bid quite a bit higher and not increase their traffic/revenue due to the fact that they were already in top positions, while others needed only slight bid increases to move into position and generate considerably more traffic.