While SEO professionals might be very familiar with some of these, and may review them in depth, the trick here is to boil them down into the bare essentials (i.e.the top-level view that clients can quickly read and easily understand).
If they feel they have been involved then you move a huge step closer to ensuring your content is on top of the pile of priorities come publication day. When the deal is done the natural position for us to take is one of completion, and often we...
When it comes to your efforts as a marketer, hopefully you have a clear understanding of your audiences and who you're trying to reach, have been able to devise a detailed and cohesive strategy in the different areas you want to focus, and have...
According to the study, the top listing in Google's organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there:
Average Position: This metric tells you where your site typically ranks for each keyword. Since the vast majority of traffic goes to the sites in the top 2 positions for a given term, it's helpful to see how you're performing and the impact that...
In fact, the top advertiser (with the most 2012 US AdWords ad impressions) changed in only two of 15 sub-categories versus 2011. New to the Top 10 in 2012 New to the Top 50 in 2012 To address these questions, we recently published a research report...
She got to this position by owning and projecting her personal style onto the brand. Laura Roeder is the creator of LKR Social Media and in 2011, she was named as one of the top 100 entrepreneurs under 30 and invited to speak at the White House.
Organic position SEO is an ongoing process and you want to keep your client engaged, so continuing to discover opportunities through the metrics and demonstrating that more content writing can be done will keep their investment top of mind and...
Bid to position bid rules allow you to select the position you would like to target, not just the top position. This can allow you to control your position instead of just having your bid pushed up to get your ad in the top spot.
To do so, they have looked at title tags as another marketing platform – to convey offers, details on what’s inside (the site), to reinforce the brand’s value proposition, and to position by pricepoint.
The April 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 51.7 million viewers. Top 10 Video Content Properties by Unique Viewers Google, driven primarily by video viewing at YouTube...
To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition. When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of...
So for our “yoga for new moms” example, the posts could be about the benefits of yoga as a post-natal exercise, what specific exercises/position you can do at home, how little time it takes, how you can involve your baby in your yoga routine, how...
Content is less awesome when it doesn't appear at or near the top of the page.especially if the above the fold content is strewn with ads. Eyes top! They even put buttons at the top and bottom of the article to help you share.
Naturally, the click-through rate goes way down quite rapidly for results in the second position or lower: The click-through rate for the top link was over 75 percent. In such a case, the decline in click-through rate from the top link down is...
You Can Get a Top 3 Average Position The third reason is that you can get a top 3 position. All these reasons relate to control, but getting into the top 3 position on Google product listing ads, we've seen, can give your products significantly...
It's easy to find the "Add to Cart" button, it's placed in an obvious position and there's multiple options to view additional information. For example, a query on top 10 bars should have a list with numbers displayed – or one entry with numbers.
We know that Penguin is purely a link quality filter that sits on top of the core algorithm, runs sporadically (the last official update was in October 2012), and is designed to take out sites that use manipulative techniques to improve search...
Keyword 2 (condos in Richmond) in Position 3 for a different page with 3 visits and 1 conversion? Based on the topic of this article, the quick answer is, Keyword 1 in Position 4 (condominiums for sale in Richmond) is a better performing keyword.
Then, of course, came Google with its game-changing algorithmic tweak: the triple-win formula whereby ad position was determined by bid multiplied by click through rate. And the ninjas currently at the top of the AdWords mountain will find their...
