Search engines: Changes to algorithm, updates, SERP updates, market share. Target audience: Personas, keyword search volume, trends, news. Proving the Value of Your Search Campaign: Tangible SEO Metrics
While all the URLs you discover might not be indexed in search engines, this list will show you what you're putting out there for crawler consumption. Site managers and marketers can become complacent with their sites, viewing the same top level...
Not indexing quickly or often enough means your site could miss some big organic search opportunities, especially if your site relies on current affairs or breaking news. When new pages and posts are created it may take some time for that new URL...
But if you rely on search engines to drive affiliate traffic, you will be hurt by it. But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business dropped by...
Forget about search engines for a minute and think about the reason why a piece of content is active (and how users engage with it). You want your content to be the editorial content that makes the news.
Then you end up presenting two sets of titles to the search engines (and one is completely empty or malformed). Using the meta robots tag, you can instruct the search engines to not index a certain page, not follow any links on the page, etc.
However, consider the concept that search engines can track your average performance in this area over time. I am not going to dig into that the entirety of that argument today, other than to note that in my recent interview with Bing's Stefan...
Billions of searches are conducted each day on popular search engines and social networking websites by people all around the world. A number of major search engines provide a way to glimpse into the web's query stream to discover the most popular...
The first result is a Bing news aggregation feed featuring posts from Huffington Post (posted just a few minutes prior to search and had 4 shares and zero comments), Search Engine Land (one day prior to search with a total of 1,168 shares and...
The 2013 newsroom report “How the World’s Top 100 Brands Are Using Online Newsrooms to Tell Their Stories” cites these statistics: percent of brands report they now have an online newsroom.percent say they fail to keep news up to date.percent fail...
Sites need to stay focused on the most important thing – and that’s not what the engines are doing. Create videos – people love to consumer reviews, news, funny stuff, etc.via video. MJ: What are the content requirements/measurements for article...
Optimizing your title tag and the description meta tag can be extremely useful however in providing additional information to the search engines on how a particular page should be indexed. Google and other major search engines are getting better at...
For search engines, especially Google, influencers are a great solution to separate the wheat from the chaff. We have seen statements from Google that on links embedded in a news release and how much it counts towards rankings.
The bad news is that it takes time to generate a substantial amount of great content. The good news is that they could get started right away with building new content. Google and Bing Webmaster Tools provide a boatload of data, directly from the...
Anyone can write about anything, and all of it can rank on search engines. Bloggers don't write to rank on search engines, they write for people in order to grow their community - whatever search traffic they got was just a bonus.
Description: Designed to give users keyword search traffic and cost estimates on the various search engines and search engine partner sites. Although our search marketing expert wishes not to be named, this person has over seven years of SEM...
Social is a productive channel since search engines increasingly rely on social media traction for pages in order to decide how to rank them. SERPs now not only include blue links but also images, video, places, and news, among others.
From reviews of all hires and selling key properties such as Alibaba to putting their own search technology back on the forefront; Yahoo has maintained its position as one of the top three search engines, despite not producing their own organic...
Ask.com also revealed top news and political search terms and questions. Top News Search Terms s IPO were among the biggest news events of the year. On a sad note, it seems Ask.com's year end compilation now filters out some of the most fun and...
Look for patterns in behavior from referral sources or search engines. The good news is, it’s not as technical as you might think, and there is a way to get started for free. It’s the single most neglected discipline (just ahead of user experience...
