Target audience: Personas, keyword search volume, trends, news. Online marketing, in lots of ways, is the exact opposite of that. The term has 320 monthly searches (global, exact match) and you previously ranked on the first page in the top 3...
Twitter is where the news breaks. And content that is feature-rich, like online video (YouTube – a Google product) and images supported with text gains ultimately more exposure. To do so, a B2B organization must first have a solid social media plan...
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
In an online statement, Twitter said it has widened reporting on user engagement with Promoted Tweets – the sponsored tweets that appear at the top of its news feed – to include not just paid media but also earned media, or those that are...
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. Alumni associations are generally news-starved and will publish most items on former students, provided the info...
Here's a quick recap of search and social marketing news and tips from the past week. He was on CBS news yesterday (here's a recap by CNET). AP Twitter Hacking Highlights Need for Increased Online Security Measures – ClickZTime for two-factor...
While the realities of UbiquiTV aren't necessarily bad news for marketers, the question remains as to how much they should invest in digital video. For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with...
But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business dropped by Googliath. Moreover, affiliates attract consumers who tend to spend more than the...
LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social networks and 750 news publications. Here's a quick recap of search and social...
Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the Best Video ever. Make sure to check back in 2023 when YouTube returns online and you'll...
It’s important to stay up to date when you work in search and every SEO should be spending some time each day learning or keeping up with industry news. Buying every day essentials at a store is dead time (set up consistent repeat grocery...
The YouTube team shared the news in a post on the YouTube Blog. In related news, Kevin Allocca announced on YouTube Trends that YouTube search has been added to Google Trends. Creation: Gen C is deeply engaged with online video, watching, creating...
You want your content to be the editorial content that makes the news. Online habits have evolved. If it doesn't make the cut offline, it probably isn't going to do the job online either. In many cases, SEO professionals have switched and adapted...
Jump on Trends: As news broke, became available, or was leaked, we were on it. One of the major success factors was timing content publication with important news events, not as they broke – but before announced.
With that in mind, Google's effort to continuously improve search quality is good news for SEO professionals already using strong content strategies. Copy should be tight and content should become a resource to answer questions and add value in...
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.
The online newsroom provides a way to deliver news 24/7, not just for journalists, but also for visitors of your website. The answer could be in the form of news, email sign-ups, unique visits, enrollments, etc.
Sometimes a breaking news story spreads like wildfire. Nothing special in that – it only turned into a major news story when the local Council decided to forbid her from publishing her blog. The coverage gives you great insights into the different...
He quoted Eric Schmidt, Google’s Executive Chairman, who writes in his book that, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users...
The 2013 newsroom report “How the World’s Top 100 Brands Are Using Online Newsrooms to Tell Their Stories” cites these statistics: percent of brands report they now have an online newsroom.percent say they fail to keep news up to date.percent fail...
