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  1. The Evolution of SERPs and User Behaviors

    This is great news for real estate. In 2005, if you weren’t in the top three listings, you probably weren’t getting clicks. Users first gravitated to the top left corner of SERPs and scanned horizontally to read more about what was in that listing...

  2. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  3. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Good news for mobile sites: BrightEdge research showed there was not a significant difference between smartphone rankings based on mobile configuration. Some brands are moving their sites to responsive, for example, but layering other type of...

  4. Mobile Advertising Measurement: Winning the Long Game

    Over the past few years there has been significant progress in mobile analytics - and this is great news for mobile app marketers. The ultimate goal is to have your app at the top of the user's mind when they are ready to make a purchase.