Much of this preoccupation stems from a belief that Google bestows magical SEO powers on .edu top-level domains (TLDs). Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking...
This can come into play when you're using different vendors and third-party domains for your conversion events. Cutroni started off by talking about how to approach testing from a high level and putting it into perspective.
However, if all or the vast majority of your links are from topically irrelevant domains, that's a problem. Sure, the link anchor text may be relevant, but all the links are from off-topic domains (faking relevancy).
The second stop is OpenSiteExplorer, where I am not looking simply at the amount of total links or unique linking root domains a competitor has, but what the top link destination pages are. Looking further, what are the URLs that are ranking aside...
This can be done by textually optimizing pages on different domains for your brand name and by directing various links to those pages. Create business profiles on various strong domains. Intensely linking to the desired page from multiple domains...
Top-Level Domains. Also referred to as ccTLDs or country-code specific top-level domains. The world is shrinking and with it the need to support content for more users means supporting more languages.
Established businesses that are going through a rebrand (you’ll want to avoid domains with keywords and focus on your brand name, which is what people will search for). When people are clicking through to a page from a search query listing you...
If we look at some of the most competitive terms in Google we will see a search engine filled with spam and hacked domains ranking in the top 10. Will we have to wait until Google is 18 or 21 years old – or even longer – before Google reaches this...
Google could fix this by algorithmically searching for redirects when it crawls a top-level domain and matching back to historical crawls, or any index of penalized domains that may exist. In the vast majority of cases those domains are less than a...
The federal government, under the leadership of President Obama and Federal Chief Information Officer Steven VanRoekel, has launched a wide-ranging rethinking and consolidation of federal websites, domains, and databases.
Even if you operate in multiple countries there isn’t a clear answer on splitting up into local TLDs (top-level domains like .nl, .de, and .cn) versus working under a single generic TLD (like .com, .net, and .org).
Which domains with high authority link to them? Do these domains link to you? However as SEO and social media disciplines merge, the importance of SEO is slowly rising to the top of many a C-Level agenda as a key driver of business goals including...
This section identifies the domains that link to you the most, along with your most linked to content. Here you can see a list of all authorized users on the account, and their level of authorization.
ICANN today revealed its big list of applicants for 1,930 new generic top-level domains. Amazon is Google's biggest competitor, with both companies bidding on 21 of the same domains, including .search, .play, and .drive.
The company said that its gTLD applications covered both its own products as well as possible domains in which it could sell addresses to third parties. While the company didn't disclose just how many domains it had applied for, Google chief...
This includes tool bar searches, Internet yellow pages (IYPs), parked domains and many other networks. If you don't have the budgets to get yourself an account manager, you’ll want to use what works on your other top performing traffic sources (e.g...
In this instance the competition is so consistently lower that it becomes optional to look to the next stage in quick competition analysis – that is to review both the homepage PageRank of the ranking sites in a similar fashion to what we've done...
Overall performance data can also be used to weed out bad assets, non-performing domains and identify click fraud to ensure budget is allocated as efficiently as possible. Charting impression-level data to the rise and fall of CPCs will provide...
Google plans to submit applications for several generic top-level domains (gTLDs) before the April 12th deadline for this round of submissions. It seems far more likely, in mind anyway, that Google would assign users an address corresponding with...
Once you get your data back from either tool you can sort by number of referring domains and at last start the process of mapping and 301 redirecting your equity back where it belongs. Download your Top Links (shows highest-value links and the...
