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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor and optimize them precisely. You can link your YouTube account directly to your AdWords account and run...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    In response, the video search engine is flexing its Google-backed muscle, threatening to take down videos from acts like Adele, Arctic Monkeys, and Vampire Weekend if their labels won't agree to license their content to YouTube for the new music...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    And the Viral Video Chart powered by Unruly has created charts of the Top 20 Vine Videos and Top 100 Vine Videos over the last 24 hours, 7 days, 30 days, 365 days, and all time. For example, last year Oreo capitalized on the floodlights going down...

  4. Search Revenues Hit $8.7 Billion in First Half of 2013

    Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online advertising industry look fantastic. Mobile revenue increased by 24 percent from the first half of 2012 ($1.1 billion...

  5. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    Top Video Ad Properties by Video Ads Viewed Although it wasn't in the top 10 video ad properties a year ago, LiveRail.com has vaulted into fourth place. In August 2013, 188.5 million Americans watched 46.7 billion online content videos, while the...

  6. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Today's brands looking to sell their product or service have a level playing field when looking to using imagery or video to convey a message or story. I can tell more about a brand by looking at their Instagram feed than I can about any marketing...