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  1. SearchDay | The Future of Affiliate Marketing

    The Future of Affiliate Marketing SEW EXPERTS: SEM CROSSFIRE Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return.

  2. The Best of Outsourced: 10 Greatest Hits

    I took over the Outsourced column from Chris Boggs (now writing SEM Crossfire with Frank Watson) back in September 2007. Josh has worked in the online marketing field for the past 12 years. As for me, my interest in search won't wane as I take on...

  3. SearchDay | Revisiting 2008 Search Predictions

    SES Chicago 2008 Recap SEM CROSSFIRE Launch, analyze, refine analysis techniques, adjust and repeat. SEO Site Structure 101, Part 1 SEM 101 When you search, you're actually searching a database of information that has been collected and stored by...

  4. SearchDay | SEO Dreams are Made of This

    Creating Simple, Yet Impressive Charts SEM CROSSFIRE Making reports that can be viewed and understood by clients or C-level executives can be challenging, but one impactful way to provide the data is with charts.

  5. SearchDay | Maintaining Your Image in the SERPs

    SEM CROSSFIRE Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. Porn and Gambling: Canaries in the SEM Coal Mine? This is indeed an interesting partnership as yellow...

  6. SearchDay | The Organic and Paid Balancing Act

    SEO During E-Commerce Application Development SEM CROSSFIRE E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization.

  7. SearchDay | Common Problems with 404 Error Pages

    Common Problems with 404 Error Pages SEM CROSSFIRE Misconfigured 404 error pages can affect your search engine rankings. Using Twitter as an Education Tool SEM.EDU Innovations are popping up everywhere as educators find more uses for Twitter and...

  8. SearchDay: The Evolution of SEO

    Google Knols Best SEM CROSSFIRE If you need some lift, start dropping pages into Google Knol and Google pages. Tips for Making the Most of SES San Jose SEM.EDU As a lead-up to SES San Jose, we've got some tips and thoughts to help promote and get...