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  1. How to Optimize Your Content Strategy With Social Listening

    When using social listening tools, you can dive all the way down to specific blog post, forum post or even a tweet or status update. While you could jump on your blog and create the next Top 10 Yoga Poses to Lose Weight post, your time may be...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    For instance, cascading drop-down menus are a common site navigation method, but plenty of usability research proves that users typically perform quite poorly with them. UX design was largely unappreciated for many years, but the rash of recent...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    From the Overview page, you can change the little drop-down from Sessions to four additional on page metrics: With the standard ABC Summary report showing the key metrics and the ability to drill down into Site Usage or Conversion data through the...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Around our office, we call the top-performing 20 percent "Golden Corral" keywords. If you utilize loose match types like broad match or broad match modified, you should drill down the exact match variations that are truly driving the most valuable...

  5. 10 Shocking Facts About Content Marketing Today

    Because blogging provides consumers with a down-to-earth view of what a business is all about. Now, content marketing has evolved into an art – every marketing team is attempting to create the next unique, wildly successful campaign to propel their...

  6. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Any difference in rank is likely due the local search results pushing other results down on the SERP, said the report. Some brands are moving their sites to responsive, for example, but layering other type of mobile configurations on top such as...