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  1. Writing Your Way to the Top of Search and Social Results

    In today’s race for attracting quality eyeballs, the most influential factor can be in the writing quality of a brand’s content, down to every last title tag, meta description, and tweet. When Facebook finally admitted that organic reach was down...

  2. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    As evidenced by the chart below, the top-ranked branded result has a 22 percent higher CTR than the number two spot. This is the first CTR study that drills down into mobile behaviors Search engine optimization - and where a website appears in...

  3. Scaling SEO Across Your Enterprise Business – The Human Element

    Showing early wins in this way can create a top-down commitment to the SEO initiative. Success is also dependent on leadership, project management, and efficient process. Whether you’re a small business that wants to get serious about efficient...

  4. 3 Must-Know Findings About Cross-Channel Attribution

    Of the top 10 channels cited by marketers, eight of those channels were digital. This shouldn’t come as too much of a surprise; search elicits high intent signals and shows its strength in driving down-the-funnel activity, so marketers prioritize...

  5. The Evolution of SERPs and User Behaviors

    In 2005, if you weren’t in the top three listings, you probably weren’t getting clicks. Users first gravitated to the top left corner of SERPs and scanned horizontally to read more about what was in that listing specifically.

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s awesome, but it’s at that point in time that I typically tell clients to stop celebrating, put down the piña coladas, and get ready to take action. When you’re hit by Panda, it’s important to analyze the top landing pages leading to the site...

  7. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! By saying missed your window, it means that you cannot safely do...