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  1. 3 Must-Know Findings About Cross-Channel Attribution

    Of the top 10 channels cited by marketers, eight of those channels were digital. This shouldn’t come as too much of a surprise; search elicits high intent signals and shows its strength in driving down-the-funnel activity, so marketers prioritize...

  2. The Evolution of SERPs and User Behaviors

    In 2005, if you weren’t in the top three listings, you probably weren’t getting clicks. Users first gravitated to the top left corner of SERPs and scanned horizontally to read more about what was in that listing specifically.

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s awesome, but it’s at that point in time that I typically tell clients to stop celebrating, put down the piña coladas, and get ready to take action. When you’re hit by Panda, it’s important to analyze the top landing pages leading to the site...

  4. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! By saying missed your window, it means that you cannot safely do...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    The report will show you the total sessions broken down by desktop, tablet, and mobile. Also, by clicking the Top Pages report, you can view all of the landing pages receiving impressions and clicks from mobile users.

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Max CPC greater than or less than top of page Driving Users Down the Funnel In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions from a variety of talented...