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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Also identify the top 100 pages in terms of highest organic search impressions from Google...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Implement higher word counts using relevant topic terms SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of...

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    However, relying heavily on JavaScript to render your page content and provide navigation functionality brings with it well-known risks in terms of technical SEO, indexing and linkability challenges. The benefits in terms of user experience are...

  4. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. In simple terms, it is the document used to schematically plan out the layout of a...

  5. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Even branded terms were competitive, AdGooroo said. When it came to mobile, AdGooroo examined a subset of the top 50,000 keywords in mobile search; in the flowers and gifts category, 1800Flowers.com and ProFlowers.com took the top two positions...

  6. Digital Data Trends – Search, Social, & Content Fusion

    In terms of content and social media trends, some staggering statistics where shared: billion were spent on content in 2013 (according to Custom Content Council Survey, 43 billion total, 42 percent online).tweets happen per second.billion pieces...

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the overall campaign ROI up. If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the...