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  1. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. In simple terms, it is the document used to schematically plan out the layout of a...

  2. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Even branded terms were competitive, AdGooroo said. When it came to mobile, AdGooroo examined a subset of the top 50,000 keywords in mobile search; in the flowers and gifts category, 1800Flowers.com and ProFlowers.com took the top two positions...

  3. Digital Data Trends – Search, Social, & Content Fusion

    In terms of content and social media trends, some staggering statistics where shared: billion were spent on content in 2013 (according to Custom Content Council Survey, 43 billion total, 42 percent online).tweets happen per second.billion pieces...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the overall campaign ROI up. If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the...

  5. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Throwing your hands up in the air and saying it's impossible to improve quality scores for competitive search terms isn't just wrong – it's lazy. While some advertisers might think that throwing money at a campaign by bidding higher on competitive...

  6. 6 Essential Elements for Mobile SEO Success in 2014

    Since these search results are determined in large part based on the mobile user's location, an SEO strategy that promotes the dental office location and incorporates conversational search terms within its content, may have an edge over competing...