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  1. 5 Critical Factors for Optimized Mobile PPC Targeting

    For example, I arrived at the three landing pages below via ads displaying for the term, "online conferencing software. The first page looked very good – aside from the unnecessary captcha. Before you pay for one click via mobile PPC, you need to...

  2. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Make sure your CMS software does not use a common titles or description across the site pages or site sections. Duplicate title tags and meta descriptions often happens as a result of CMS software or content teams that are unaware of the...

  3. Cookie Crunch: Complying with the EU ePrivacy Directive in the UK

    The need to comply with the Directive on UK websites – and across the EU – won't go away as browser publishers address privacy concerns at a software level. When the UK regulator first announced the date for the Privacy Directive to become law, a...

  4. 5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence

    This doesn’t have to be a native feature of the software, as it can be delivered through integrations, but you do want to make sure it’s possible. When you select a marketing software solution, make sure it can provide you with the metrics that...

  5. Q&A with Ken Jurina, President and CEO of Epiar

    As for “exotic analytics”, different web analytics software packages offer different levels of service and different features. Seriously, as president and founder of Top Draw and Epiar, Ken has more than 15 years of expertise in traditional...