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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). We all know that consumers, more often than not, will click on the top ad above...

  2. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Top 20 Most-Clicked Travel Keywords Here are the full rankings for the top 10 advertisers for both years: Disney is clearly dominating the first half of the destination list, as Disney properties remain one of the top summer destinations for families.

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    A net addition of nearly 50 million visitors in one year is nearly unprecedented, and it easily ranks as the fastest-growing web property among the top 100 over the past year. One of the more compelling stories in digital media over the past year...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Just like everything else about the Moon program, how – and how much – to share Apollo with the public was a learn-as-you-go affair that involved not only NASA's Public Affairs Office but also top NASA managers and even astronauts said Andrew...

  5. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    AdGooroo this week highlighted the top advertisers in mobile search based on impressions for the top 50,000 keywords in U.S. What AdGooroo found was that many of the top mobile advertisers weren't nearly as competitive when it came to desktop/tablet.

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    Russia made its way into the Top 15 list for most growing RTB markets in 2012 after the technology was introduced only one year earlier in 2011. One of the fastest growing trends currently in digital marketing is real-time bidding.