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  1. The Evolution of SERPs and User Behaviors

    In 2005, if you weren’t in the top three listings, you probably weren’t getting clicks. Users first gravitated to the top left corner of SERPs and scanned horizontally to read more about what was in that listing specifically.

  2. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    She continues, "Organic search is a top-of-funnel channel. Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe...

  3. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and catering sector. The ranking is based on a points system where...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    When you’re hit by Panda, it’s important to analyze the top landing pages leading to the site prior to the Panda hit. Well, now that Google traffic has returned based on recovery, it’s smart to analyze the top pages receiving that traffic to ensure...

  5. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    A recent study by the Baymard Institute on how top e-commerce brands assist shoppers in their journey shows there's room for improvement. Baymard Institute studied and ranked 50 top-grossing U.S.e-commerce websites in terms of search experience and...

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Top Gear "There comes a time in every rightly constructed boy’s life that he has a raging desire to go somewhere and dig for treasure. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Max CPC greater than or less than top of page In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions from a variety of talented speakers.