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  1. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    A recent study by the Baymard Institute on how top e-commerce brands assist shoppers in their journey shows there's room for improvement. Baymard Institute studied and ranked 50 top-grossing U.S.e-commerce websites in terms of search experience and...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Top Gear "There comes a time in every rightly constructed boy’s life that he has a raging desire to go somewhere and dig for treasure. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Max CPC greater than or less than top of page In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions from a variety of talented speakers.

  4. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  5. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    When it came to the Top 50 most retweeted publishers, the Twitter accounts ranked as follows in the image: Among the most retweeted search marketers, Larry Kim (@larrykim), Melissa Mackey (@Mel66) and Matthew Umbro (@Matt_Umbro) garnered the top...