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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    When you’re hit by Panda, it’s important to analyze the top landing pages leading to the site prior to the Panda hit. Well, now that Google traffic has returned based on recovery, it’s smart to analyze the top pages receiving that traffic to ensure...

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If your business falls into this category, it can be daunting to achieve top rankings for everything you offer. Whether you're managing a campaign yourself, or you've hired an SEO professional, ask these 7 questions to determine if your campaign is...

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level. As we work in the weeds on a daily basis, it can be surprising to find the number of items that need to be fixed...

  5. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This is a very common question marketers ask -should I spend dollars on search when I am showing up in the top positions organically? I show up in organic results, but not in the top five. Bidding on your brand terms can provide a lot of benefits...

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    The majority of top-ranked URLs also have a large number of shares, likes, comments, etc. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Keep it branded where possible, and link to deep URLs where within context - as opposed to just trying to place links to top target money pages. Tools like Majestic/OSE can be used to find top content pages on a domain, both yours and your...

  8. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Top Gear "There comes a time in every rightly constructed boy’s life that he has a raging desire to go somewhere and dig for treasure. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my...

  9. 3 Ways to Dig Deeper for Bigger Paid Search Success

    I took the data across our client set for the top 10 spending states (the blue dots each represent a state). Last week I had the chance to have lunch with some friends in the industry. We both got our start at the same place but since then we have...

  10. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Max CPC greater than or less than top of page In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions from a variety of talented speakers.