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  1. 3 Must-Know Findings About Cross-Channel Attribution

    Of the top 10 channels cited by marketers, eight of those channels were digital. Attribution continues to be a struggle for the modern marketer. While there have been technological advancements that enable more sophisticated multi-touch attribution...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    When you’re hit by Panda, it’s important to analyze the top landing pages leading to the site prior to the Panda hit. Well, now that Google traffic has returned based on recovery, it’s smart to analyze the top pages receiving that traffic to ensure...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level. As we work in the weeds on a daily basis, it can be surprising to find the number of items that need to be fixed...

  4. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    Another day, another way to mingle with top agencies and brands at this happy hour event at the close of Day 2 on August 13 at 5:30 p.m. If you’re looking to meet people from some of the top brands in attendance, this event is for you.

  5. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. For the majority of magazines, the small, regular ideas (such as things like "5 Mins With.interviews, top 10s, etc.will...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.