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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Our mobile culture is constantly changing and it's up to your brand or business to stay on top of it. With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user behavior by device...

  2. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    The term has 320 monthly searches (global, exact match) and you previously ranked on the first page in the top 3 organic results. On further investigation of the issue, you found that your rank for that term has dropped from the top 3 results on...

  3. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    Research focus areas also differ between the two countries’ mobile users – UK mobile searchers cite price comparisons and reviews as their top two mobile research activities, while driving directions and contact information are more important to U...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    So, I wanted to go through the top three things that we tell to retailers when they ask for that. You Can Get a Top 3 Average Position The third reason is that you can get a top 3 position. All these reasons relate to control, but getting into the...

  5. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    I quickly noticed exact match anchor text for competitive keywords related to his business (at the top of the anchor text list). I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest).